Strategic Marketing Management Customers at Work

Question: Describe about the Strategic Marketing Management for the Customers at Work Circumstances? Answer: Changing microenvironment factors that impact on Ford Microenvironmental factors Microenvironmental factors are depending on various active stakeholders of a company. These stakeholders have their great effect on the business. To execute the environmental factors on the organizations, Ford has been chosen for this study (Dunkel Kleemann, 2013). The effects of microenvironmental factors are having a great impact on the marketing of the Ford. The factors are described as follow: Customers: Ford has an excellent customer base all over the world. They also give customer benefits and adaptable service for the customers. Depending on the market the Ford is gaining more customer support from different countries (Dunkel Kleemann, 2013). Suppliers: The suppliers are very superior in the Ford. The vendors are providing the best products at a low price as the market is becoming very much competitive. So, this is becoming a great impact on the organization. Distributors: distributors are promoting the cars for the organization and also making the product knowledgeably to the customers. The Ford has many sellers who promote and sell the products directly to the public (Shankar Carpenter, 2012). Competitors: The competition level of the automobile industry is very much impressive. He BMW, Volkswagen, Benz, and Hyundai are the main competitors of the organization. the competition level is as follow: SWOT analysis Strength Weakness 1. Increasing customer base 2. International growth 3. Increasing market share 1. Low price focus 2. Previous debts 3. Mainly depends on UK clients. Opportunity Threats 1. More international acceptance 2. New car launch 3. New formats 1. Increasing competitors range 2. Loosing upper level customers 3. New competitors in the market References Dunkel, W., Kleemann, F. (2013). Customers at work. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Shankar, V., Carpenter, G. (2012). Handbook of Marketing Strategy. Cheltenham: Edward Elgar Pub.